SXSW 2019 Crisis Communications in the Digital Age [VIDEO]

Corporate crises have, in some respects, become just another source of entertainment across social media. For better or worse, the digital masses can be downright gleeful when customer complaints go viral. The good news for brands is that while social media platforms enable real-time crises, they also offer ways to avoid, mitigate, and eliminate negative situations.

In this panel, John Young, Social Business Advisor at Southwest Airlines, and Beverly Jackson, Corporate VP of social marketing at MGM Resorts will share case studies in social media crisis management. Brian Snyder, EVP and Executive Digital Director at Golin, will share how brands can bolster their ability to identify crises as they emerge in social media and mitigate them before they spread to become PR nightmares.

Speakers:

Brian Snyder, Golin

John Young, Southwest Airlines

Beverly Jackson, MGM Resorts International