Work

Brian Snyder is a seasoned digital leader with 20 years of experience transforming some of the world’s biggest brands both at a top agency and in-house at a global industry leader. His diverse expertise spans consumer marketing, B2B demand generation, corporate reputation, product and process innovation, customer experience, employee engagement, diversity and inclusion, crisis management, web development and social media.

Brian recently joined AxiCom, the WPP Tech PR agency, as global president of digital. In this role, Brian will build strong digital teams in AxiCom offices around the world, counsel key clients and build agency offerings and capabilities.

Prior to joining AxiCom, Brian served as executive vice president of digital at Golin, an Interpublic Group PR agency. Over ten years with Golin, Brian built and led digital teams in offices across the North America region. He architected enterprise- and brand-level digital, mobile, and social strategies and campaigns for Nintendo, Walmart, Samsung, LinkedIn, McDonald’s, Unilever, PepsiCo, Logitech and Hard Rock. His team’s work has been recognized at the Cannes Lions, PR Week Awards, PRovoke Media Sabre Awards, Shorty Awards.

Brian became an Internet entrepreneur at age 16, creating websites for local businesses in his hometown of Reading, Pennsylvania. As a student at Notre Dame, Brian helped build and manage the earliest incarnations of the university’s website. Brian’s strong combination of technical and business acumen propelled him through a ten-year career with Whirlpool Corporation across web application development, smart appliance innovation, running a D2C e-commerce business, serving as the company’s first global head of social media and leading global digital transformation.

Brian lives in Chicago with his wife Chiara and their puppy Bucatini.