Blog — Brian Snyder

Wedding and honeymoon photos are finally online!

After Hurricane Irma wiped out our hopes for a Summer 2018 Caribbean wedding, we decided not to drag anyone out to the middle of the ocean to get married. Instead, we honeymooned in Africa, eloped to Seychelles THEN brought the island spirit to Scottsdale for a wedding celebration with our closest family and friends in November 2019.

Brian SnyderNovember 11, 2020

People, Purpose, and PR : Building Brands from the Inside Out [VIDEO]

On May 7, in the midst of the COVID-19 global pandemic, I had the opportunity to virtually sit down with Robyn Hannah, senior director of global communications at Dynamic Signal to talk about how the strongest brands are protecting and strengthening their reputation through adversity by putting their stated values into practice.

Brian SnyderMay 7, 2020

A social measurement framework for brands during the COVID-19 pandemic

As the coronavirus continues to disrupt life, every brand is pivoting toward "helpfulness" as its north star for marketing communications. Here's how to know if your brand social is truly being helpful or just giving lip service.

Brian SnyderApril 14, 2020

Brands, Coronavirus COVID-19 and Social Media: How to use brand social to help, not promote, through this crisis

I hope these suggestions help social leaders in-house and at other agencies who face intense brand challenges use social media to help people.

Brian SnyderMarch 17, 2020

SXSW 2019 Crisis Communications in the Digital Age [VIDEO]

In this panel, John Young, Social Business Advisor at Southwest Airlines, and Beverly Jackson, Corporate VP of social marketing at MGM Resorts will share case studies in social media crisis management. Brian Snyder, EVP and Executive Digital Director at Golin, will share how brands can bolster their ability to identify crises as they emerge in social media and mitigate them before they spread to become PR nightmares.

Brian SnyderMarch 10, 2019

SXSW 2019 Modern Customer Care: The intersection of customer experience and brand communications [VIDEO]

In this panel, you’ll learn how to align internal teams, external partners, and advanced technology to deliver Modern Customer Care.

Brian SnyderMarch 10, 2019

Customer Experience is Public Relations

Brand reputations are built and sales decisions are increasingly made on the basis of customer experience. Earning attention, advocacy and action are mainstays of PR, and when infused into CX workstreams like social customer care and engagement, it delights customers in a way that drives loyalty, advocacy, sales and reputation.

Brian SnyderFebruary 7, 2019Comment